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[World Bread Day]
A booming sector at the heart of French franchising
On the occasion of World Bread Day, which will take place on October 16, 2025, Franchise Expo Paris 2026 is highlighting an emblematic sector that remains one of the economic pillars of franchising in France.
With a turnover of 15 billion euros1, the bakery and pastry sector confirms its central position on the French market.
A SECTOR THAT GENERATES MORE THAN A THIRD OF TURNOVER
OF THE FRENCH FRANCHISE
At the heart of this flourishing food sector, the bakery and pastry shop represents the very essence of the trade
French proximity. Between artisanal tradition and consumer trends, these concepts appeal to a new
generation of entrepreneurs attracted by a stable market that resists economic fluctuations.
The 2024 indicators of the French Franchise Federation reveal the economic power of the sector
French food2:
• 211 brands deployed across the territory
• 18,228 franchised points of sale (+1.1% compared to 2023)
• More than 20% of the sector's points of sale are franchised
• 30.28 billion euros in turnover
This remarkable performance positions food as the number 1 sector in terms of turnover and number of
franchised outlets, ahead of fast food and themed restaurants
1 In 2023, figure for the artisan bakery market, according to ESPIMAS
2 The food sector includes bakeries, pastry shops, confectionery, chocolates, ice cream, specialist shops, wines and drinks, organic shops, and general food stores.
LEADING BAKERY AND PASTRY BRANDS ALREADY REGISTERED FOR FRANCHISE EXPO PARIS 2026
The 2026 edition of the Franchise Expo Paris trade fair already includes some of the major players in the sector, offering visitors a complete overview of the world of bakery:
• Augustine
• the Papilles Workshop
• Ange Bakery
• Feuillette Bakery
• Louise Bakery
• Sophie's Bakery
Lebreuilly
• Golden Brioche
• Class'Croute
• The Croissanterie
• The Saint-André Oven
• Daily Bread
• Mamatte
• Bécam House
• Pradier House
• Mariette
• Marie Blachère
• Paul
• Paul the coffee
• Bread Apple
FRANCHISE EXPO PARIS, THE UNMISSABLE EVENT FOR FUTURE ENTREPRENEURS
In a context where the franchise has generated 962,724 direct and indirect jobs and a turnover of 88.64 billion euros in 2024, an increase compared to 2023, this economic model confirms its stability, in a complex political-economic context.
Franchise Expo Paris 2026 is thus establishing itself as THE privileged meeting place for entrepreneurs to discover everything about franchising, attend workshops and conferences to find their way and, perhaps, fall in love with one of the many promising brands present.
Discover nearly 500 other brands at Franchise Expo Paris 2026, from March 14 to 16, 2026 at Paris Expo Porte de Versailles.